Home Service Basics

Home Service Basics

Admin 101 - Starting Your Business

Choosing a name, structuring the business, and acquiring proper licensing & insurance.

Home Service Guy's avatar
Home Service Guy
May 16, 2024
∙ Paid
Share

We’ve wrapped up the initial Service 101 series with our last post on setting some realistic financial expectations. The goal here was for complete newcomers to get an initial grasp on the Home Services industry at large.

By now readers should have a good general idea of how they will approach starting their own business. Regardless of the strategies they will pursue, the initial administrative stage is still the same. What exactly does that mean?

You have to actually start your business.

For those of you who’ve never done so, this can be a bit of an overwhelming process. In this next series, we’re going to be discussing some (admittedly) boring but important things you need to get done.

Consider this a sort of “checklist” for the things you need to get done before you can actually get out there and start getting jobs. We’re going to start from the beginning in this post:

  • choosing a name

  • structuring/filing the business

  • acquiring necessary licensing/insurance

We’ll be keeping this series somewhat short as we don’t want to develop analysis-paralysis for the reader.

Don’t waste any more time. Take action.


Choosing A Name

As you may have expected, before you can do anything you’re going to need to choose a name for your business. You shouldn’t spend a ton of time overthinking this, but it is important to get right. After all, this is the start of building your brand and there are some important things to consider:

Keep reading with a 7-day free trial

Subscribe to Home Service Basics to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Home Service Guy
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture