Welcome.
Thanks for stopping by. I’m Home Service Guy, a Residential General Contractor specializing in Repair & Renovation Services. This newsletter’s purpose is simple: to serve as resource for beginners looking to start & scale a Home Services business.
Who This Is For
If you’re a tradesman or even someone outside of the industry who is seeking:
an increase in income
freedom to make your own schedule
a chance to build a legitimate business
This newsletter is EXACTLY what you’ll need to get going. Subscribing will save you:
thousands of $’s in wasted money
years (yes, years) in time by avoiding all the mistakes I and others have made
Already started a business but still working on hiring and/or starting to scale? We’ll cover that too.
Who This Is NOT For
If you’ve already started and scaled a successful Home Services business, most of this content won’t apply to you. Specifically those who are:
> $2 million in annual revenue
> 10 employees on payroll
While there may be some things that could be helpful, businesses of this size are not the primary audience. Does that mean you won’t find some of the content helpful? No.
But you should understand this is a resource for going from 0 to 1.
Who Am I?
I’m an anonymous cartoon on X who writes about my first-hand insights into starting a scaling a home services business.
“Why anonymous?”
Not tying my account to my IRL business allows me to be completely candid with my audience about what to expect with customers, employees, & much more. If I used my real identity, I would have to hold back on certain topics.
I don’t want to have to do that, and neither should the reader. The content I write & advice I give will be 100% authentic, with nothing held back.
Topics Covered & Writing Style
This publication will cover a wide variety of topics as it relates to the Home Service Industry. However, the primary topics will cover the following:
Business Basics (choosing a service & getting started)
Branding
Marketing Strategies
Sales & Estimating
Hiring & Managing Employees
General Business Strategy
& much more.
The content I write is based solely on my own experience and may or may not apply to every single reader. I should also add that we are actively scaling and implementing new strategies in our business continually.
Because of this, some opinions or strategies may change over time based on real-time results/feedback. Readers should understand that this newsletters primary function is to get people from 0 to 1.
This is not an advanced publication for companies with revenues in the multi-millions.
A final note on writing style:
This publication will be as “to the point” as possible. We’re not trying wow readers here with superb writing skills.
We’re trying to help people in a clear & concise manner.
I’m looking forward to hearing your feedback!
- HSG
To learn more about the tech platform that powers this publication, visit Substack.com.
